Privacy Policy

Last updated: July 7, 2026

This Privacy Policy explains how Prime Pawn collects, uses, shares, protects, and gives you choices about personal information when you visit our website, shop online, request a quote, contact us, enter giveaways, use account features, or interact with our advertising.

This policy applies to https://prime-pawn.com/ and related online services operated by Prime Pawn. In-store transactions may involve additional identity, pawn, firearm transfer, payment, regulatory, or business records handled according to applicable law and store requirements.

Who We Are

Prime Pawn operates Delaware pawn shop locations and provides services related to buying, selling, pawning, online shopping, quote requests, firearm transfer information, giveaways, gold buying, electronics evaluations, tools, jewelry, coins, and other eligible merchandise.

If you have questions about this policy, you can contact us through our Contact Us page or visit one of our Delaware locations.

Information We Collect

We may collect information directly from you, automatically through the website, and from service providers that help us operate our business.

Information You Provide

• Name, email address, phone number, and message details.
• Quote request information such as item type, brand, model, condition, photos, accessories, and other item details.
• Account registration, login, shipping, billing, and order information.
• Giveaway entry, eligibility, purchase, and transaction details.
• Customer support messages, form submissions, and communication preferences.
• Information needed to process online orders, pickups, returns, refunds, or customer requests.

Information Collected Automatically

• IP address, browser type, device type, operating system, and approximate location derived from technical data.
• Pages viewed, links clicked, search terms, referring pages, products viewed, and time spent on the site.
• Shopping cart, checkout, product view, account, and order activity.
• Cookie identifiers, analytics identifiers, advertising identifiers, session information, and similar technical data.

Commerce and Payment Information

When you shop online, we collect information needed to process orders and provide customer service. Payment information is handled by payment processors and ecommerce providers. We do not intend to store full payment card numbers on our website servers.

Compliance and Security Information

We may collect or maintain information needed for fraud prevention, account security, spam prevention, chargeback handling, legal compliance, age or eligibility review, regulated transactions, business records, or dispute resolution. Some regulated transactions may require separate in-store records.

How We Use Information

We use personal information for business and operational purposes, including to:

• Respond to questions, quote requests, contact forms, and customer service messages.
• Process online orders, payments, shipping, pickup, returns, refunds, and account activity.
• Evaluate submitted item information and route requests to the correct store or team member.
• Operate giveaways, promotions, entries, and winner processes.
• Improve our website, product listings, quote forms, navigation, advertising, and customer experience.
• Measure website performance, advertising performance, store interest, product interest, and customer engagement.
• Send transactional messages, service updates, marketing messages, or promotional communications where allowed.
• Detect, investigate, and prevent fraud, spam, misuse, security incidents, unlawful activity, and chargebacks.
• Maintain business records and comply with legal, tax, accounting, payment, firearm, pawn, ecommerce, and regulatory obligations.

Advertising, Analytics, and Tracking

We use analytics and advertising tools to understand how visitors use our website, measure marketing performance, improve pages, and show more relevant ads. These tools may use cookies, pixels, tags, scripts, local storage, or similar technologies.

Tools and platforms may include Google services, Google Analytics, Google Site Kit, Google for WooCommerce, MonsterInsights, Microsoft Clarity, WooCommerce analytics, social media platforms, advertising networks, and similar marketing or measurement providers.

Analytics

Analytics tools help us understand page views, traffic sources, products viewed, form engagement, device information, and site performance. We use this information to improve the website and troubleshoot issues.

Advertising and Remarketing

Advertising tools may help us show ads to people who visited our website, searched for related services, viewed products, or interacted with our pages. This may be considered targeted advertising, sharing, or selling under certain privacy laws even when we do not sell personal information for money.

Session Replay and Heatmaps

Tools such as Microsoft Clarity may help us understand how visitors interact with pages by recording clicks, scrolls, page movement, and technical session details. We use this to improve usability and troubleshoot problems.

Cookies and Similar Technologies

Cookies are small files stored on your browser or device. We and our service providers use cookies, pixels, local storage, tags, and similar technologies for:

• Core website functions, login sessions, shopping cart, checkout, security, and account features.
• Remembering preferences and improving site performance.
• Analytics, conversion measurement, heatmaps, and troubleshooting.
• Advertising, remarketing, audience building, and campaign measurement.
• Fraud prevention, spam protection, and security monitoring.

You can set your browser to block or delete cookies. Some parts of the website, including cart, checkout, account login, forms, or security features, may not work correctly without certain cookies.

How We Share Information

We may share information with service providers and partners who help us operate our website and business, including:

• Website hosting, WordPress, WooCommerce, form, security, email, and maintenance providers.
• Payment processors, fraud prevention providers, shipping, tax, accounting, and order management services.
• Analytics, advertising, remarketing, and measurement platforms.
• Customer support, communications, email delivery, SMS, or phone providers where used.
• Professional advisors, insurers, auditors, legal counsel, and compliance providers.
• Government agencies, law enforcement, regulators, courts, or other parties when required by law or needed to protect rights, safety, property, or legal interests.

We do not sell personal information for money. However, some advertising and analytics activities may be considered a sale, share, or targeted advertising activity under certain privacy laws because cookies or identifiers may be shared with advertising partners.

Giveaways, Promotions, and Special Offers

If you participate in a giveaway, promotion, or special offer, we may collect information needed to process your entry, confirm eligibility, communicate with you, announce or contact winners, prevent abuse, comply with rules, and maintain business records. Additional terms may apply to specific giveaways or promotions.

Accounts, Orders, and Online Store Activity

If you create an account or place an order, we may store account details, order history, billing and shipping details, cart activity, and customer service information. This helps us process purchases, provide support, prevent fraud, and comply with business record requirements.

Quote Requests and Uploaded Photos

If you submit a quote request, you may provide item details and photos. We use this information to review the request, communicate with you, and help determine whether an item may be eligible for an in-store evaluation. Please avoid uploading photos that contain unnecessary personal information or location metadata.

How Long We Keep Information

We keep personal information for as long as reasonably needed for the purposes described in this policy, including to provide services, complete transactions, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and maintain website security.

Retention periods vary depending on the type of information. Order records, payment records, pawn-related records, tax records, giveaway records, security logs, and regulated transaction records may be kept for different periods required or permitted by law.

Security

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information. No website, network, system, transmission, or storage method is completely secure. You are responsible for keeping your account credentials confidential and for notifying us if you believe your account or information has been misused.

Your Privacy Choices and Rights

Depending on where you live, you may have rights to request access to personal information, correction, deletion, a copy of personal information, or to opt out of certain targeted advertising, sale, sharing, or profiling activities. We may need to verify your identity before responding to a request.

• Marketing choices: You can unsubscribe from marketing emails by using the unsubscribe link in the email or contacting us. Transactional messages about orders, accounts, security, or legal matters may still be sent.
• Cookie choices: You can manage cookies through your browser settings and any cookie consent controls available on our website.
• Advertising choices: You may use ad settings and opt-out tools provided by Google, Microsoft, social media platforms, and industry opt-out services.
• Access, correction, or deletion: You may contact us to request access, correction, or deletion of personal information associated with you, subject to verification and legal exceptions.
• Appeals: If we deny a privacy request and applicable law gives you appeal rights, you may contact us again and state that you are appealing our decision.

Do Not Track and Global Privacy Signals

Some browsers or tools may send Do Not Track or global privacy signals. Because standards and legal requirements vary, our response may depend on the technology used, your location, and the settings available through our cookie or advertising tools.

Children and Age-Restricted Products

Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. Some products, services, giveaways, or transactions may be age-restricted or subject to eligibility requirements. If you believe a child has provided personal information to us, please contact us.

Third-Party Websites and Embedded Content

Our website may link to or include content from third-party websites, platforms, maps, payment processors, shipping providers, social media platforms, advertising networks, analytics tools, or embedded services. Their privacy practices are governed by their own policies, not this Privacy Policy.

Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the Last updated date above. Your continued use of the website after changes are posted means the updated policy applies to your use of the website going forward.

Contact Us

If you have questions about this Privacy Policy or want to submit a privacy request, contact Prime Pawn through our Contact Us page or visit one of our Delaware locations.

Website: https://prime-pawn.com/
Contact page: https://prime-pawn.com/contact-us/
Locations: https://prime-pawn.com/locations/